Tippett Studio Dinosaur Buick Encore commercial
Jun 3, 2015 7:14:02 GMT -5
Post by Deleted on Jun 3, 2015 7:14:02 GMT -5
Tippett Studio completed a fun challenge with this Buick Encore commercial.
The spot, called “Dinosaur,” shows the luxury small crossover vehicle as its making its way through a city streets that are crowed with a number of different dinosaurs. The dinosaurs are supposed to represent the standard luxury vehicles that the Encore is going against and, as the commercial shows, the Encore supposedly beats them all.
“There’s a misconception in the luxury car market that the best amenities and technology are limited to larger vehicles,” said Tony DiSalle, vice president of Buick Marketing in the press release. “With vehicles like the Encore and Verano, Buick is redefining customers’ expectations with a great combination of content, efficiency and passenger space in a smaller overall package.”
Tippett Studio was chosen to work with the auto company to create the ad, as they wanted the same company that created the Velociraptors and T-Rex dinosaurs for the 1993 hit movie “Jurassic Park.”
“We have decades of experience imagining how dinosaurs moved when they roamed Earth,” said Phil Tippett, founder of Tippett Studio in the GM release. “And it’s been exciting to watch the technology evolve. Making those Raptors slide through Jurassic Park’s kitchen required an innovative combination of stop-motion animation and computer graphics. For the Buick commercial, we could do it all on computers, allowing for more life-like muscle movement.”
